Next Grand Challenge

Together with people from outside the academic world, the Berlin University Alliance was looking for topic proposals for its “Next Grand Challenge” – a research funding program.

Various target groups were involved in identifying the topics: Researchers, students, young people and stakeholders from civil society. When designing the participation campaign, we ensured that the various subgroups were addressed in a target group-oriented manner and organized youth workshops, among other things.

The entire process took place over a period of around one and a half years. In February 2023, we designed and organized a participation forum at the Tagungswerk Berlin, where all stakeholder groups came together to concretize and narrow down the many proposed topics. Young people, researchers and people from civil society were invited to a varied programme (e.g. visualization of visions of the future, poetic recording) and a sophisticated group moderation concept, which created a working atmosphere that enabled discussion on an equal footing and a variety of perspectives on the topics.

In September 2023, the final theme was announced by the Berlin University Alliance.

Photos: Freiheit Gruppe

Our services:

• Campaign development
• Development of strategic communication
• Website and graphics
• Social media and press relations
• Event organization and moderation