Center for the Transformation of Chemistry

The Center for the Transformation of Chemistry (CTC) is a new large-scale research center with the aim of transforming chemistry into a sustainable circular economy. It is being established in Delitzsch and Merseburg as a structural development measure for Central Germany. We are supporting the new center with strategic communications consulting during the start-up phase.

The CTC was established as part of the BMBF competition “Knowledge creates prospects for the region!” and is intended to network business, science and society as a leading international research center. With long-term funding of 1.2 billion euros until 2038, the current focus is on securing the location, recruiting personnel and building a scientific profile.

The CTC’s communication strategy is geared towards addressing the diverse expectations and requirements of the various stakeholder groups, which come from the international scientific community as well as from business, politics and the local population, even during the development and set-up phase.

Photos: Ben Gierig

Our services:

• Strategic communications consulting
• Stakeholder communication
• Crisis and expectation management